SEO Specialists focus on many factors to ensure that their client's websites are seen online by the right audience. Each factor can be seen as an in-depth SEO strategy topic within itself and could easily be a reason to employ a full time SEO strategist to work within a digital marketing department to ensure that it is done correctly and with best practice. These factors include (but are not limited to): Keyword Strategy Backlinks/ link building Content marketing Off page SOE

Google Analytics is a tool that provided by Google to help website owners monitor traffic on their website. Whilst there are paid versions of Google Analytics, the majority of people find that the free version of Google Analytics provided enough information to make useful inferences about how traffic lands on a website and study how they behave once on the website. Google Analytics certification is available to ensure that the standard of monitoring and knowledge of how to us

Link building is the process of having other websites link back to your own... Link building is the process of having other websites linking back to your own. It is certainly accepted that links feature highly in a website’s ability to climb the ranks in a search engine like Google and always has been. There are two types of links: inbound and outbound. IBL & OBL Inbound links (IBL) are links that are on another website and lead back to your website. Experts would argue that

Facebook advertising has always been a part of the Full Circle Website Design services portfolio. It is key to the success of our clients that we can provide a comprehensive digital marketing system to reach the right audience in the right way at the right time. We use Facebook for business and Facebook Ads Manager to run efficient and cost effective Facebook ads for our clients so that they can focus on managing their businesses. This is how it should be and like any service

How to do SEO for FREE - A guide to using Wix SEO Wizard: a simple tool that gets your website ranked on Google.

No one could have possibly predicted the current situation that is the global pandemic result stemming from COVID-19. Back in December 2019, something happened that has changed the way that the population of the planet lives, works and communicate. Never before has this generation seen the internet prove to be so vital and integral to communication with friends, relatives, colleagues or clients; and now as we enter May 2020 it seems that plenty of businesses are gearing up to

Website launch - Evolvida: offering online courses on bereavement & coping with loss as well as corporate training days.

I don't usually do blog posts for website launches but I felt the need this time! Eric & Jensen are two young guys from Huntingdon who have an amazingly natural talent for country & western music. When I visited the family home a while back I could immediately see the affinity and love of all things American but honestly, I was still blown away by their music. These guys have immersed themselves in the American way. The American lifestyle. To me they even portray a subtle cou

Website design and digital marketing is what we do. A lot of other companies also do this. Plenty of us do it very well too. That being the case, what can we offer to compel you to trust us with your online business portfolio? Two main things stand out immediately: Industry standards Creativity When it comes to industry standards, FCWD like to think we are up there with the best. Online trends and marketing strategies evolves quickly. This is the nature of the online world.

HOW TO SUPERCHARGE YOUR KEYWORD IDEAS FOR FREE! Google Keyword Planner is a free tool that is used by many businesses to check which words and phrases are being typed into Google in order to find which businesses are offering goods and services. It is generally used by those who are considering an Ad Words campaign but is a viable tool for anyone with a website. If we know which words are being used for searches, then we can use those words on our websites to get our website

Are you struggling to find new customers? Does your business need to stand out online? Not sure of how to improve your visibility online? Then book a place on this workshop where you will benefit from information and advice on marketing, business strategy and more. Spaces are limited so please book now to ensure you have a seat. Email your name, business name and what you hope to achieve fr om this workshop to Adam at info@fullcirclewebsitedesign.co.uk DATE: Thursday 5th Marc

SEO Strategy. Do you want to get your website seen more online? Drive more traffic to your website these free tips.

How do you do SEO for a website? Is a popular question that is typed into the Google search bar by many a website owner who wants to control and progress their online portfolio presence. Indeed, this particular question is a ‘featured snippet’ which in itself is a good indication of being a popular question! More about that later. What is SEO? SEO stands for Search Engine Optimisation. This is the process of ensuring that your website appears highly in search engines and empl

If you have a live website for your company, you may have heard about the benefit of having good quality back links and directory listings. This is true- directory listings and back links provide proverbial signage pointing at your website and roads leading to it. A back link is when another website links back to your website. This could be through a couple of methods: Maybe you have written a blog or an article on a topic and sent it to the owner of another website for consi

'How can I advertise on social media for free?' This has to be one of the most common questions that I hear on a day to day basis and not just when I am working with a client either! If I am out at a social event and the conversation turns to what each person does for a living, once a business owner finds out what I do it isn't usually long before they are asking for my thoughts on Google Adwords, Facebook advertising or how to advertise online for free. It stands to reason r

Taken from my book on digital marketing, here is a piece on the fundamentals of link building for your business: Link building is the process of having other websites linking back to your own. It is certainly accepted that links feature highly in a website’s ability to climb the ranks in a search engine like Google and always has been. There are two types of links: inbound and outbound. IBL & OBL Inbound links (IBL) are links that are on another website and lead back to you

So, you start a business, offer or sell a product and set up a website to get some publicity: good start! I firmly believe that if a business owner does not place their business online then they are dead in the water. It’s too easy to get left behind online as everyone is fighting for the top spots on search engines. That said, there are plenty of ways that we can ‘ fine tune’ a website to help attract the right sort of customer. I mean, having a beautiful looking website is

Do you run a business and want to learn effective techniques on leveraging the internet to promote your business? Read on...

WHAT IS DARK SOCIAL MEDIA? A phrase coined because it cannot easily be tracked by reporting platforms like Google Analytics. The word ‘dark’ is not an implication of bad or illegal but rather private. Think private conversation platforms like Messenger or WhatsApp. So, whereas a brand can track conversation on open channels like a regular Facebook post, they cannot on a private conversation on dark social platforms; but dark social is on the rise and is here to stay. In fact,

Akin to the iPromote Online line course that I wrote: this was a short course designed to cover the fundamental principles of online marketing from the eMarketing Institute . A house that lasts will be built on strong foundations. The foundations of anything are vital in building something that lasts and this goes for a solid online marketing strategy too. Link to certificate: https://goo.gl/2WT56 #Onlinemarketing #StNeots #DigitalMarketing #WebsiteDesign Author Bio –