What are Google Ads? Google Ads is a comprehensive and versatile online advertising platform created by Google. This platform enables businesses of all sizes to display their ads across Google's vast network, including its search engine results pages, websites, videos, and mobile apps. Here's a closer look at the multifaceted nature of Google Ads (click to expand): Search Ads These are the most common type of Google Ads. They appear on Google's search results pages when peopl

Discover how AI reshapes online business strategies, from website design to data interpretation.

I have always been proactive and passionate about helping the owners of small businesses to have full control and responsibility over their digital portfolio and I am always available for seminars, workshops, motivational events or anywhere that I can help. I was invited to give a 10 minute talk by Richard Scott who works with a business management company called Smart Inspiration. Richard is also an integral member of Networking for Good: an online networking group who place

It seems to be a common train of thought that a website should be designed and launched first and an SEO strategy implemented thereafter. I've worked with plenty of clients over the past 7 years who have insisted that this is the right way to do it. This is understandable as most people are likely to consider what will be seen by their client or customer before considering what won't be seen. This article will not cover SEO tasks that particularly change the look of the pages

Link building for SEO is a topic that I have covered in previous blog articles . The process of formulating a network of links to and from our website in the right way is an invaluable tool in our toolkit of SEO strategies and not to be underestimated. You may have heard of the terms follow and no follow links. If so, it is important to understand what each one is and why knowing if a link is a follow or no follow link is significant. Let's start at the beginning... GOOGLE S

How to do SEO for FREE - A guide to using Wix SEO Wizard: a simple tool that gets your website ranked on Google.

No one could have possibly predicted the current situation that is the global pandemic result stemming from COVID-19. Back in December 2019, something happened that has changed the way that the population of the planet lives, works and communicate. Never before has this generation seen the internet prove to be so vital and integral to communication with friends, relatives, colleagues or clients; and now as we enter May 2020 it seems that plenty of businesses are gearing up to

HOW TO SUPERCHARGE YOUR KEYWORD IDEAS FOR FREE! Google Keyword Planner is a free tool that is used by many businesses to check which words and phrases are being typed into Google in order to find which businesses are offering goods and services. It is generally used by those who are considering an Ad Words campaign but is a viable tool for anyone with a website. If we know which words are being used for searches, then we can use those words on our websites to get our website

SEO Strategy. Do you want to get your website seen more online? Drive more traffic to your website these free tips.

How do you do SEO for a website? Is a popular question that is typed into the Google search bar by many a website owner who wants to control and progress their online portfolio presence. Indeed, this particular question is a ‘featured snippet’ which in itself is a good indication of being a popular question! More about that later. What is SEO? SEO stands for Search Engine Optimisation. This is the process of ensuring that your website appears highly in search engines and empl

If you have a live website for your company, you may have heard about the benefit of having good quality back links and directory listings. This is true- directory listings and back links provide proverbial signage pointing at your website and roads leading to it. A back link is when another website links back to your website. This could be through a couple of methods: Maybe you have written a blog or an article on a topic and sent it to the owner of another website for consi

'How can I advertise on social media for free?' This has to be one of the most common questions that I hear on a day to day basis and not just when I am working with a client either! If I am out at a social event and the conversation turns to what each person does for a living, once a business owner finds out what I do it isn't usually long before they are asking for my thoughts on Google Adwords, Facebook advertising or how to advertise online for free. It stands to reason r

Taken from my book on digital marketing, here is a piece on the fundamentals of link building for your business: Link building is the process of having other websites linking back to your own. It is certainly accepted that links feature highly in a website’s ability to climb the ranks in a search engine like Google and always has been. There are two types of links: inbound and outbound. IBL & OBL Inbound links (IBL) are links that are on another website and lead back to you

So, you start a business, offer or sell a product and set up a website to get some publicity: good start! I firmly believe that if a business owner does not place their business online then they are dead in the water. It’s too easy to get left behind online as everyone is fighting for the top spots on search engines. That said, there are plenty of ways that we can ‘ fine tune’ a website to help attract the right sort of customer. I mean, having a beautiful looking website is

WHAT IS DARK SOCIAL MEDIA? A phrase coined because it cannot easily be tracked by reporting platforms like Google Analytics. The word ‘dark’ is not an implication of bad or illegal but rather private. Think private conversation platforms like Messenger or WhatsApp. So, whereas a brand can track conversation on open channels like a regular Facebook post, they cannot on a private conversation on dark social platforms; but dark social is on the rise and is here to stay. In fact,

A lot of my customers ask me if I ‘do SEO’ and whether I can help them ‘get to the top of Google’. It would be wonderful if I could simply say ‘yes and yes!’ However, the process of optimising websites for search engines is quite a bit more involved than this. Just to add to the deluge of advice that is available online you will also find that if you seek advice from several SEO ‘experts’ you will probably end up with different opinions from all of them. I feel your pain! Th

This should be a refreshing change for some of you small business owners out there because I want you to understand that you can get something for nothing online. As business owners (myself included) we all want to be able to promote our products and services to the right market without the requirement of spending our life savings in the process. How do we do this? We LEVERAGE the internet. I’ve seen some amazing and often hilarious quotes from marketing companies asking fo

From the Daily Mail website article , you might be surprised how we spend our days. What we do can, of course, have an impact on what we should be doing or want to do. I had a look at some examples of how we spend our lives and found out that it gave a solid reason for why you should be asking us to manage your digital portfolio. Let’s consider one week of your life. 168 hours. 10,080 minutes. The article starts of by suggesting that we spend an average of about 50 minut

Your logo is part of the brand of your business. Part of it’s personality. Your logo should be an eye catching and appropriate graphic that sends the right message to your market. We recommend that you get an ACUTE logo designed. A adaptable C catchy U uncomplicated T targeted E enduring ADAPTABLE You should visualise your logo in as many different formats as you think necessary. Your logo should be adaptable enough for a business card, vehicle signage, website, print ad

I'm only 40 but I still say ' times have changed a lot since I was young '! About 12 years ago I was working with a large newspaper company. At that time these companies were moving towards a digital world as the print industry (newspapers) was declining. Businesses were moving towards digital media to promote themselves and the newspaper companies had to keep up. In the last 10 years I have seen a change in advertising and marketing that is more radical than changes in soc