Why do small businesses need a website?
Updated: Apr 2
I'm only 40 but I still say 'times have changed a lot since I was young'!
About 12 years ago I was working with a large newspaper company. At that time these companies were moving towards a digital world as the print industry (newspapers) was declining. Businesses were moving towards digital media to promote themselves and the newspaper companies had to keep up.
In the last 10 years I have seen a change in advertising and marketing that is more radical than changes in society that I have seen in the last 40 years.
In fact, these huge shifts in advertising and marketing trends are not happening every 10 years. They are happening every year. Every month. All the time.
People are trending more towards digital devices for goods and services all the times and no business can afford to be left behind.
Here are some obvious but important reasons why your small business needs a top notch website to ensure your survival:
A 24/7 SHOP FRONT By far a website is the most cost efficient form of advertising that is accessible to anyone with the internet at all times of every day. The stats for June 2017 from the Office for National Statistics are: Online sales (excluding automotive fuel) increased year-on-year by 15.9% and by 1.8% on the month.
YOUR COMPETITION ARE ONLINE If you don't have a website you will be losing ground on your competitors who do. So by doing nothing you aren't even standing still; you are being left in the dust!
'GOOGLE IT'. A phrase so well used that it is now a recognised verb. Even if your business is 100% local your potential clients will still 'Google' where to find goods and services. You should be directing them to YOUR website.
ONLINE SHOPPING with e-commerce spend increasing year on your most people will at least research products online before a purchase (whether online or in store). An online store can improve not only online sales but also off line sales and is another channel for your customers to make a purchase.
WHY ARE YOU NOT ONLINE? What reason is there? Unless you have more business than you can handle and are going to remain this way for the rest of your career (which is a wonderful situation to be in) then I cannot think of a good reason why you would choose to be left behind online.
If you would like to talk about how to purchase a domain name and get a website designed then give us a call on 07825559642 or head over to our contact page to send us an email.