What is SEO?
'SEO' is short for 'Search Engine Optimisation'. In a nut shell this is about getting your website visible on search engines like Google, Bing or Yahoo. It's about making your website easy to read by search engines. It's about using the right words, images and about putting the right stuff behind the web page so that it is seen in the right way too.
'On Page' refers to the pages of your website as opposed to any other site (like Facebook or Twitter etc).
We could go into sitemaps and labelling images and pages and keywords etc but we're keeping it simple here. There's no point in complicating things or speaking jargon- if you want to learn more about this then we can explain a bit more during your initial consultation.
Once your website design is done we will transfer the website to you and show you how to securely host your website too. This means that we will help you to make sure it is visible on the internet. We can then help you with your SEO strategy.
Initial SEO Set Up for your website - £195
When you choose Full Circle Website Design to design your new business website you are assured of a stunning design, a fast loading, responsive platform and an engaging site for your existing and potential clients.
We can also make sure that your website starts it's life with a solid SEO strategy behind the scenes too. We use high functioning SEO software to research specific keywords and phrases that search engines like Google will like and recognise to help place you in front of the right audience. We cross reference that data with several of your competitor websites too because let's face it; you want to be seen online more than your competitors! This is what SEO is all about - how to get your website seen online!
We will then optimise your website by placing keywords (emphasis on long-tailed keywords) and meta details behind your website pages and within the content of your site. Images will be labelled with Alt Text and the content will be checked for readability and usage of header and paragraph tags. Once this is done we will then supply search engines with the addresses of your website pages to get them indexed as quickly as possible. This process is crucial for good website SEO and getting found by the right people.
We will also place a local business schema behind your website too which further gives search engines something tangible to look at and index your site.
KEYWORD RESEARCH BASED ON YOUR WEBSITE & INDUSTRY (DATA SUPPLIED)
ANALYSIS OF COMPETITOR KEYWORDS (3 SITES) TO ESTABLISH WHAT WORKS FOR THEM
AUDIT OF META TITLES & DESCRIPTIONS OF ALL PAGES
AUDIT OF H1, H2 & PARAGRAPHS
OPTIMISE IMAGES & ALT TEXT ADDED (BASED ON KEYWORDS)
ADDITION OF LOCAL BUSINESS SCHEMA TO ASSIST SEARCH ENGINE INDEXING
AUDIT OF ANALYTICS (GOOGLE ANALYTICS & SEARCH CONSOLE)
COPY OF THE FUNDAMENTALS OF DIGITAL MARKETING E-BOOK