GOOGLE ADS CAMPAIGN MANAGEMENT
Our Google Adwords services are an efficient way for you to access a qualified project manager who can ensure that your PPC budget is invested in the best way possible.
Our approach to your Google Ad campaign will always be a tailored and properly researched undertaking which takes into account your industry, your competitors, your budget and always with a collaborative approach to ensure that you are confident that what we are doing will work.
We're passionate about being qualified to do what we do. This is why, once your campaign is set up, we offer ongoing monitoring and management services from a Google qualified Google Analytics specialist. this ensures that your campaign is always being tested and improved to be seen, get clicks and ultimately get conversions.
OUR MANAGED GOOGLE ADS CAMPAIGN PROCESS
Every business is different.
We need to find out about your business: history, aims, objectives, target market etc.
This forms the foundation of how we conduct research into ad specific keywords to put your campaign together.
AD COPY WRITING
Once we have agreed upon the keywords, we will then put together your Google ads copy.
Ads will be crafted based on keywords, legibility, action points and always within the required character limit.
We will consider which pages will be used as landing pages which brings us to our next point...
ACCOUNT SET UP
If you don't have a Google Ads account, we will set one up for you that is fully managed by us.
You will not need to spend time doing what we do best which will leave you more time to do what you do best!
The best Google Ads will only convert if the client has a good and relevant experience when they land on your website. The first page they see needs to answer their question or solve their problem.
We offer a landing page creation option that is keyword rich and designed to convert so that all components of the campaigns are optimised for conversion
We then perform a deep dive analysis of ad specific and industry specific keywords to see what is currently popular and working so that we can target.
The focus here is to find the right words so that we can create ads that are seen by the right people.
Your adverts will be tracked every step fo the way to ensure that you know exactly how they perform.
Once your ads are live, we will monitor your ad campaigns and provide you with reports on their effectiveness.
We will regularly amend and improve your ads based on their performance to ensure the best chance of a return on your investment.
Franchise Problem Solutions
Services: Franchise dispute resolution & mediation
Campaign: Managed Dynamic Ads,
Details: Conversion based, A/B Test
Set up included industry research, keyword research, ad copywriting, landing page production and ongoing monitoring
Within the first month the client made a 1600% return on investment with a CTR (Click Through Rate) reaching 8.52%
"I am absolutely delighted with the results that you have achieved for us with with our AdWords campaign. We have seen a very impressive response rate that has resulted in us signing up 5 new clients in only the first two weeks; and.all from a very modest monthly budget. The quality of the enquiries has also been excellent which confirms that you were spot on when selecting the search terms that we should concentrate on. This has made closing easy."
Tony Bowman - Director
Services: Mobile alloy wheel repiars
Campaign: SKAG (Single Keyword Ad Group)
Details: Ad set up for a lower budget, 1 page website campaign. Keyword research conducted and ad sert up using broad, phrase and exact match on a single keyword.
The campaign achieved a consistent CTR (Click Through Rate) of 12.35%