I’m pleased to share that I’ve completed the Generative AI for Marketing with Microsoft 365 Copilot Professional Certificate . This certification serves to strengthen my understanding of how artificial intelligence can be applied strategically within modern marketing - from campaign planning and data analysis to content development and workflow optimisation. AI is no longer a future concept. It is actively reshaping how marketing teams operate, how insight is generated, and h

What are Google Ads? Google Ads is a comprehensive and versatile online advertising platform created by Google. This platform enables businesses of all sizes to display their ads across Google's vast network, including its search engine results pages, websites, videos, and mobile apps. Here's a closer look at the multifaceted nature of Google Ads (click to expand): Search Ads These are the most common type of Google Ads. They appear on Google's search results pages when peopl

Discover how AI reshapes online business strategies, from website design to data interpretation.

There's no doubt that WordPress is the most popular CMS and website builder in the world. According to WP Beginner , 43% of the internet is powered by WordPress websites. Millions of people use it to create beautiful websites, and it's easy to see why. WordPress is packed with features and functionality, and it's constantly being updated with new features. Plus, it's free! Whether you're a beginner or a seasoned pro, there's no reason not to love WordPress. Quick point to con

I have always been proactive and passionate about helping the owners of small businesses to have full control and responsibility over their digital portfolio and I am always available for seminars, workshops, motivational events or anywhere that I can help. I was invited to give a 10 minute talk by Richard Scott who works with a business management company called Smart Inspiration. Richard is also an integral member of Networking for Good: an online networking group who place

As the UK economy bounces back from a difficult 2021, it has become clear that business owners are pushing forward with your plans to refocus your efforts, plan your marketing strategies and use a variety of means to achieve your business goals! That's the advantage of being a digital marketing strategist: I speak with business owners day in, day out and I am constantly finding out what business owners are doing (or want to do) to get new customers. When we were all locked do

It seems to be a common train of thought that a website should be designed and launched first and an SEO strategy implemented thereafter. I've worked with plenty of clients over the past 7 years who have insisted that this is the right way to do it. This is understandable as most people are likely to consider what will be seen by their client or customer before considering what won't be seen. This article will not cover SEO tasks that particularly change the look of the pages

WiX vs. Siteground: which company offers better hosting services? We put WiX & Siteground side by side and here are the results...

Touring Europe and the UK must be on a lot of people's minds right now as we sit on the far edge of the COVID19 pandemic and await the lifting of travel restrictions. European touring is the subject matter for Grand European Tours - a new business venture from Peterborough that creates fusion between touring and tour management. The concept for the website design was twofold: Appeal to those with the right vehicle and lifestyle to want to tour around Europe Display the wonder

Hotel website designs can be large projects due to the diversity of services and facilities that these businesses offer. The Sharnbrook Hotel was no different. With a full itinerary of events, weddings, corporate facilities, 100+ seater restaurant and some amazing car events , this website redesign and restructure was an in depth project that required professional planning and implementation. The new website design showcases the beautiful grounds of the hotel and the splendo

This website design project happened a little while ago but has been an ongoing project for some time now. SMD Ltd are a construction company based in St Neots who needed a fresh, modern design for their website as they moved into new premises, expanded their business and took on a new brand image to go with their expansion. Following the initial on-site visit where we all spoke at length about the business, it's history, ethos and future plans, a working design was produced

Link building for SEO is a topic that I have covered in previous blog articles . The process of formulating a network of links to and from our website in the right way is an invaluable tool in our toolkit of SEO strategies and not to be underestimated. You may have heard of the terms follow and no follow links. If so, it is important to understand what each one is and why knowing if a link is a follow or no follow link is significant. Let's start at the beginning... GOOGLE S

Having worked with Harjinder on website projects before, it was a pleasure to repeat a website design with an existing client. This client came to me with pre-conceived designs for a website as well as all required content which makes it easier to design a website as the focus transitioned to the look of the site. The user experience. Which is exactly how it should be. I have completed a few websites designed for estate agents and property investors and the spotlight for this

Event management website designs are rarely more fun than this project. Penhaligon Events Company is based in Italy with over 2 decades of event management experience. They have worked on project all across the globe including World Expos, Music concerts, Corporate Hospitality events for clients like HSBC, BRS, Forever Living and Premier League Football Teams. From the initial website, we completely overhauled the design to greatly improve the user experience with big, bold i

Google Webmaster can be described as a conduit of tools that help website owners understand how Google sees their website and therefore could be considered a 'code of conduct' for your website. Understanding how Google sees and indexes web sites and pages is fundamental in ensuring that websites are placed in front of the right audience and have the best chance of reaching top slots in SERPs (search engine results pages). As a website designer and SEO specialist this course w

Radon Protection UK approached me for a refresh of an existing design on a recommendation from another client of mine. They already had a Wordpress website which, whilst contain relevant information, did not have enough visual impact or depth of content that this company required. Once the design was agreed, the project begin by creating a template that could be replicated over and over to create all of the existing pages from the current site as well as new pages as required

Every once in a while a project comes along that just makes me rub my hands together in self-centred satisfaction. Well, the redesign of PetrolHeadonism was that 'once in a while'... What website designer wouldn't relish a project of displaying multi million pound hypercars, supercars, Americana, classic and muscle cars, car events.... Wow.... The rebirth of www.petrolheadonism.club was, for me, as exciting as the first time I designed the site. The difference was even though

Building links is considered by some as one of the most important factors for SEO. Some would consider a good link building strategy as the most important factor. Link building refers to the practice of building a network of links from other websites to your own which act as advocates for the content of your website. Google consider these as 'reviews' from other websites that feel that your website is so good, they should send their traffic to it to learn from your content.

It's not everyday that you end up with a website design request email in your email from the office of the United Nations Secretary General... ...but that's what happened. The UNSG signed off the creation of www.ghaea.one - a humanitarian website promoting GHAEA (Global Humanitarian Action Executive Alliance). This globally beneficial project focuses on using businesses to address humanitarian issues. The brief was for a single page website and the text was supplied along wit

Website Design completed and launched! Rejuvinility bring high quality mobility products to market with expert advice.