I’m pleased to share that I’ve completed the Generative AI for Marketing with Microsoft 365 Copilot Professional Certificate . This certification serves to strengthen my understanding of how artificial intelligence can be applied strategically within modern marketing - from campaign planning and data analysis to content development and workflow optimisation. AI is no longer a future concept. It is actively reshaping how marketing teams operate, how insight is generated, and h

As the UK economy bounces back from a difficult 2021, it has become clear that business owners are pushing forward with your plans to refocus your efforts, plan your marketing strategies and use a variety of means to achieve your business goals! That's the advantage of being a digital marketing strategist: I speak with business owners day in, day out and I am constantly finding out what business owners are doing (or want to do) to get new customers. When we were all locked do

Google Webmaster can be described as a conduit of tools that help website owners understand how Google sees their website and therefore could be considered a 'code of conduct' for your website. Understanding how Google sees and indexes web sites and pages is fundamental in ensuring that websites are placed in front of the right audience and have the best chance of reaching top slots in SERPs (search engine results pages). As a website designer and SEO specialist this course w

Building links is considered by some as one of the most important factors for SEO. Some would consider a good link building strategy as the most important factor. Link building refers to the practice of building a network of links from other websites to your own which act as advocates for the content of your website. Google consider these as 'reviews' from other websites that feel that your website is so good, they should send their traffic to it to learn from your content.

SEO Specialists focus on many factors to ensure that their client's websites are seen online by the right audience. Each factor can be seen as an in-depth SEO strategy topic within itself and could easily be a reason to employ a full time SEO strategist to work within a digital marketing department to ensure that it is done correctly and with best practice. These factors include (but are not limited to): Keyword Strategy Backlinks/ link building Content marketing Off page SOE

Google Analytics is a tool that provided by Google to help website owners monitor traffic on their website. Whilst there are paid versions of Google Analytics, the majority of people find that the free version of Google Analytics provided enough information to make useful inferences about how traffic lands on a website and study how they behave once on the website. Google Analytics certification is available to ensure that the standard of monitoring and knowledge of how to us

Facebook advertising has always been a part of the Full Circle Website Design services portfolio. It is key to the success of our clients that we can provide a comprehensive digital marketing system to reach the right audience in the right way at the right time. We use Facebook for business and Facebook Ads Manager to run efficient and cost effective Facebook ads for our clients so that they can focus on managing their businesses. This is how it should be and like any service

Website design and digital marketing is what we do. A lot of other companies also do this. Plenty of us do it very well too. That being the case, what can we offer to compel you to trust us with your online business portfolio? Two main things stand out immediately: Industry standards Creativity When it comes to industry standards, FCWD like to think we are up there with the best. Online trends and marketing strategies evolves quickly. This is the nature of the online world.

We're never too old to learn new tricks and better ourselves... So I'm delighted to have completed the Hubspot content marketing course. I continually take courses, seminars, webinars and research to ensure that I keep up to date with online practices and consolidate what I know. In turn this knowledge is passed on to my clients to ensure that their products and online portfolio contains the best content that can be written with the best chances of it being found by the righ

In our previous post I wrote about how we undertake regular training to maintain high standards in the products that we offer and the services that we provide. So in the spirit of this here is another one: Our head designer Adam was recognised by Google as having completed the fundamentals of online marketing. #websitedesigner #websitedesign #digitalmarketing #marketing #onlinepromotion #onlinemarketing #SEO #seoforwebsites #getseenonline #FCWD #businessmotivation #qualifi

Here at Full Circle we are constantly striving to maintain high standards. Becoming a website designer is not a 'one size fits all' qualification: systems change. Expectations change. Technology evolves. So we make sure we are constantly training and keeping up to date with industry standards and progressions. Since our inception we have produced plenty of websites using the Wix platform. Although we don't use existing templates (everything we design is 100% bespoke) Wix