SEO Specialists focus on many factors to ensure that their client's websites are seen online by the right audience. Each factor can be seen as an in-depth SEO strategy topic within itself and could easily be a reason to employ a full time SEO strategist to work within a digital marketing department to ensure that it is done correctly and with best practice.
These factors include (but are not limited to):
Keyword Strategy
Backlinks/ link building
Content marketing
Off page SOE (e.g. social media)
Directory listings
blogging and outreach
technical SEO and coding
Analytics, statistics & progression
FULL CIRCLE WEBSITE DESIGN - SEO FOR KEYWORDS TRAINING
As part of my ongoing training to ensure that I am up to date with SEO strategy practices and techniques, I am pleased to have completed the course SEO: Keyword Strategy on March 27th 2021 as taught my digital marketing expert and LinkedIn Learning tutor, Matt Bailey.
Matt is from Canton, Ohio where he is a digital marketing instructor for the Direct Marketing Association, a member of the faculty for Simplilearn, a LinkedIn Learning Instructor and an instructor for the Online Marketing Certified Professional (OMCP) Program.
He has taught Google Employees how to use Google Analytics, Experian how t present data and digital marketing workshops at Microsoft, Disney, Proctor & Gamble and IBM.
I could go on...
Look him up on LinkedIn to see for yourself! CLICK HERE to see his website.
KEYWORD STRATEGY COURSE CONTENT
This LinkedIn course was a great synopsis of up to date, useful techniques on keyword research, grouping and implementation covering:
Keyword Research
Keyword pattern analysis
Keyword mapping
Website optimisation via keywords
Paid search optimisation via keywords (Google AdWords)
Marketing optimisation via keywords
In summary, a very useful course that adds the equivalent of 'CPD credits' to my upkeep on knowledge of modern SEO tactics and techniques.
Never stop learning!
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