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Keyword Strategy : LinkedIn Learning Certified

Updated: Feb 28

SEO Specialists focus on many factors to ensure that their client's websites are seen online by the right audience. Each factor can be seen as an in-depth SEO strategy topic within itself and could easily be a reason to employ a full time SEO strategist to work within a digital marketing department to ensure that it is done correctly and with best practice.

These factors include (but are not limited to):

  • Keyword Strategy

  • Backlinks/ link building

  • Content marketing

  • Off page SOE (e.g. social media)

  • Directory listings

  • blogging and outreach

  • technical SEO and coding

  • Analytics, statistics & progression


FULL CIRCLE WEBSITE DESIGN - SEO FOR KEYWORDS TRAINING


As part of my ongoing training to ensure that I am up to date with SEO strategy practices and techniques, I am pleased to have completed the course SEO: Keyword Strategy on March 27th 2021 as taught my digital marketing expert and LinkedIn Learning tutor, Matt Bailey.


Matt is from Canton, Ohio where he is a digital marketing instructor for the Direct Marketing Association, a member of the faculty for Simplilearn, a LinkedIn Learning Instructor and an instructor for the Online Marketing Certified Professional (OMCP) Program.


He has taught Google Employees how to use Google Analytics, Experian how t present data and digital marketing workshops at Microsoft, Disney, Proctor & Gamble and IBM.


I could go on...


Look him up on LinkedIn to see for yourself! CLICK HERE to see his website.

KEYWORD STRATEGY COURSE CONTENT

This LinkedIn course was a great synopsis of up to date, useful techniques on keyword research, grouping and implementation covering:

  • Keyword Research

  • Keyword pattern analysis

  • Keyword mapping

  • Website optimisation via keywords

  • Paid search optimisation via keywords (Google AdWords)

  • Marketing optimisation via keywords

In summary, a very useful course that adds the equivalent of 'CPD credits' to my upkeep on knowledge of modern SEO tactics and techniques.


Never stop learning!


Adam Gold is the Founder and Managing Director of Full Circle Website Design (FCWD) and Trade Sites, based in Bedford, UK. With over a decade of experience in digital marketing and website development, Adam specialises in bespoke WordPress website design, SEO strategy, AI optimisation, Google Ads management and lead generation for service-based businesses and tradespeople.


A Fellow of the Chartered Management Institute (FCMI), Adam holds multiple industry certifications including Google Ads Certified Professional, Google Analytics Advanced, Google Online Marketing Certified, HubSpot Content Marketing Qualified, and LinkedIn Strategy & Link Building certifications. He is also a Professional Wix Design Expert and SEO Specialist with extensive experience in conversion-focused digital strategy.


Adam founded FCWD in 2014 with a clear mission: to provide business owners with a personalised, strategic and results-driven alternative to generic agency websites. His approach combines technical expertise with a deep understanding that every business is unique and therefore requires a tailored digital strategy.


Through Trade Sites, Adam now provides SEO-ready, conversion-focused websites built specifically for tradespeople across the UK.


Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-gold-FCWD/






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