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2021 SEO Checklist before launching a website
It seems to be a common train of thought that a website should be designed and launched first and an SEO strategy implemented thereafter. I've worked with plenty of clients over the past 7 years who have insisted that this is the right way to do it. This is understandable as most people are likely to consider what will be seen by their client or customer before considering what won't be seen. This article will not cover SEO tasks that particularly change the look of the pages

Adam Gold
Nov 14, 2021


WiX vs. Siteground (June 2022)
WiX vs. Siteground: which company offers better hosting services? We put WiX & Siteground side by side and here are the results...

Adam Gold
Oct 4, 2021


Follow links & no follow links: what's the difference?
Link building for SEO is a topic that I have covered in previous blog articles . The process of formulating a network of links to and from our website in the right way is an invaluable tool in our toolkit of SEO strategies and not to be underestimated. You may have heard of the terms follow and no follow links. If so, it is important to understand what each one is and why knowing if a link is a follow or no follow link is significant. Let's start at the beginning... GOOGLE S

Adam Gold
Apr 19, 2021


SEO: Link Building - LinkedIn Learning Certified
Building links is considered by some as one of the most important factors for SEO. Some would consider a good link building strategy as the most important factor. Link building refers to the practice of building a network of links from other websites to your own which act as advocates for the content of your website. Google consider these as 'reviews' from other websites that feel that your website is so good, they should send their traffic to it to learn from your content.

Adam Gold
Apr 11, 2021


Keyword Strategy : LinkedIn Learning Certified
SEO Specialists focus on many factors to ensure that their client's websites are seen online by the right audience. Each factor can be seen as an in-depth SEO strategy topic within itself and could easily be a reason to employ a full time SEO strategist to work within a digital marketing department to ensure that it is done correctly and with best practice. These factors include (but are not limited to): Keyword Strategy Backlinks/ link building Content marketing Off page SOE

Adam Gold
Mar 29, 2021


Google Analytics Certificate - done!
Google Analytics is a tool that provided by Google to help website owners monitor traffic on their website. Whilst there are paid versions of Google Analytics, the majority of people find that the free version of Google Analytics provided enough information to make useful inferences about how traffic lands on a website and study how they behave once on the website. Google Analytics certification is available to ensure that the standard of monitoring and knowledge of how to us

Adam Gold
Mar 27, 2021


Link building: What it is & how to do it.
Link building is the process of having other websites link back to your own... Link building is the process of having other websites linking back to your own. It is certainly accepted that links feature highly in a website’s ability to climb the ranks in a search engine like Google and always has been. There are two types of links: inbound and outbound. IBL & OBL Inbound links (IBL) are links that are on another website and lead back to your website. Experts would argue that

Adam Gold
Mar 16, 2021
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