Event management website designs are rarely more fun than this project. Penhaligon Events Company is based in Italy with over 2 decades of event management experience. They have worked on project all across the globe including World Expos, Music concerts, Corporate Hospitality events for clients like HSBC, BRS, Forever Living and Premier League Football Teams. From the initial website, we completely overhauled the design to greatly improve the user experience with big, bold imagery and fonts in order to align the website with the spectacle and impact of their event set ups. The website is a visual statement to the confidence in expertise that this client has in their industry whilst ensuring that content is well balanced, composed and relevant. As website designs go this was one of my favourite projects and I continue to work with this company on effective SEO Strategy and digital marketing. Check out the website at www.penhaligonec.com If you would like to discuss an events management website or any other then please get in touch at info@fullcirclewebsitedesign.co.uk or call Adam on 07825559642 for an informal chat. #websitedesign #webdesign #newwebsite #websitebuilder #buildmywebsite #seo #getseenonline #FCWD #businessmotivation #digitalmarketing #onlinemarketing #internetmarketing #websitedesignbedford #marketing #websitedesigner #webdesigner #eventwebsite

Google Webmaster can be described as a conduit of tools that help website owners understand how Google sees their website and therefore could be considered a 'code of conduct' for your website. Understanding how Google sees and indexes web sites and pages is fundamental in ensuring that websites are placed in front of the right audience and have the best chance of reaching top slots in SERPs (search engine results pages). As a website designer and SEO specialist this course was useful as a refresher to ensure that I adhere to best practice when it comes to design, content and SEO. Google Webmaster Tools was a set of rules and free advice from Google and can be interwoven with tools like Google Search Console and Google Analytics. It is now more commonly known as Google Search Central and is free for public use. GOOGLE WEBMASTER CERTIFIED As always, I ensure that I continue learning about internet codes of practice so that my products are ethical and follow best practice. This is a verified qualification and you can click on the certificate image accordingly to check the verification online. If you would like to discuss your next website project, please get in touch on 07825559642 or email info@fullcirclewebsitedesign.co.uk #google #googlesearchconsole #googlesearchcentral #websitedesign #webdesign #seo #seoforbusiness #websitedesignearme #getseenonline #FCWD #businessmotivation #digitalmarketing #onlinemarketing #marketing #marketignforbusiness #wixwebsite #digitalmarketer #websitedesigner #websitedesign #webdesigner

Radon Protection UK approached me for a refresh of an existing design on a recommendation from another client of mine. They already had a Wordpress website which, whilst contain relevant information, did not have enough visual impact or depth of content that this company required. Once the design was agreed, the project begin by creating a template that could be replicated over and over to create all of the existing pages from the current site as well as new pages as required. The new site contained a strong brand image and a modern theme with strong colours and straight lines. The client was able to provide plenty of new content to upload to ensure that their customers were fully informed on the importance of radon protection. I continue to work with this client to promote website SEO as well as other projects too. If you would like to discuss your next website project then please get in touch by calling 07825559642 or email info@fullcirclewebsitedesign.co.uk #website #websitedesign #webdesign #newwebsite #branding #brandimage #onlinemarketing #digitalmarketing #marketing #seo #seoforwebsites #websiteseo #FCWD #businessmotivation #SME #onlinepromotion #newwebsite #getseenonline

Every once in a while a project comes along that just makes me rub my hands together in self-centred satisfaction. Well, the redesign of PetrolHeadonism was that 'once in a while'... What website designer wouldn't relish a project of displaying multi million pound hypercars, supercars, Americana, classic and muscle cars, car events.... Wow.... The rebirth of www.petrolheadonism.club was, for me, as exciting as the first time I designed the site. The difference was even though the events held by this prestigious company were always turbo charged and high octane, they had grown into the star-studded, international behemoth that they are today. ...and things are only going to get bigger.... I've personally attended many Petrolheadonism events with my family and even worked at some of them on the trade stands too! Until you have seen a lamborghini totally encrusted with Swarovski crystals, you've not benefitted from the excitement of a Petrolheadonism event. From events at The Sharnbrook Hotel to Santa Pod to various other locations: these 'day out' events come complete with fun for the whole family. I have taken my children to these events and they have enjoyed bouncy castles, hog roasts, table service meals, fun in the outdoors under beautiful sunshine and more. My wife has enjoyed similar family meals, formula 1 events, the exhilaration of jet cars accelerating and formula 1 events on the big screen. We've seen the Lamborghini family give speeches and convoys of cars worth more than the biggest houses on an episode of Cribs. I continue to work alongside this company doing website maintenance, graphic design and anything else that is required because, quite frankly, it's all super awesome stuff! Enjoy everyone :) If you would like to discuss your next website project (especially if it is as awesome as this one!) then please ge tin touch with me on 07825559642 or email info@fullcirclewebsitedesign.co.uk. We can go over everything that you need and make plans . I sincerely look forward to it.... especially if it involved supercars! #supercars #hypercars #americana #americanmuscle #musclecar #carshow #carevent #petrolheadonism #petrolheadonismclub #businessmotivation #FCWD #website #websitedesign #webdesign #webdesignbedford #digitalmarketing #onlinemarketing #marketing #getseenonline

Building links is considered by some as one of the most important factors for SEO. Some would consider a good link building strategy as the most important factor. Link building refers to the practice of building a network of links from other websites to your own which act as advocates for the content of your website. Google consider these as 'reviews' from other websites that feel that your website is so good, they should send their traffic to it to learn from your content. In it's simplest form, these links come in 2 forms: Backlinks will reference your website to include your website domain. for example, www.fullcirclewebsitedesign.co.uk Citations will reference you or your business but will not contain a domain name. for example, Full Circle Website Design. This can be just as important as a backlink though as search engines are intelligent enough to make the connection between business name and website domain name. FINDING HIGH QUALITY BACKLINKS AND CITATIONS Securing one backlink from a high quality website could be worth a hundred backlinks from smaller and less respected websites. So if I managed to get a backlink to my website from, say, National Geographic then the link juice would be worth more than a bunch of backlinks from individual blog sites or small websites. Link juice? What's that? Link juice could be called the amount of Oomph! that a backlink provides. Some factors to consider would be: You get more link juice from a bigger domain with more domain authority You get more link juice if a backlink has less links on it as the juice will be shared out amongst all the outgoing links You can gain link juice even with internal links from one of your web pages to another If you are building links and find out that your links and references to your website will be 'nofollow' links (as per most comments on social media posts) you won't benefit from any link juice. WHERE TO FIND LINKS A good link building strategy is a crucial part of your marketing plan but it can take time to find good links. Some places where you might want to consider: Directory sites (e.g. Yell, Thompson, Yelp, Cylex) Forum sites (e.g. Reddit, Quora) Reciprocal links from other business owners that you know Social media pages that you have set up and link to your own website Find industry specific forum sites Try going to Google and typing in your business industry and then "forum" to find industry specific forum sites. you could repeat this with "directory" and other keywords. LINK BUILDING CERTIFICATION THROUGH LINKEDIN This LinkedIn link building strategy & technique course gave a run down of useful, relevant and up to date tips on building links that served as a great refresher course to substantiate what I already know so that I can effective link building services to my clients. It was also packed with lots of extra tips and hints about SEO link building that any business owner with a website would find useful. In conclusion, a great course, time well spent and useful. #seo #seoforwebsites #seostrategy #seotips #seohints #seotricks #linkbuilding #buildinglinks #backlinks #onlinemarketing #businessmarketing #marketing #digitalmarketing #websitepromotion #businesspromotion #FCWD #businessmotivation #linkedinlearning #SME #businessadvice

It's not everyday that you end up with a website design request email in your email from the office of the United Nations Secretary General... ...but that's what happened. The UNSG signed off the creation of www.ghaea.one - a humanitarian website promoting GHAEA (Global Humanitarian Action Executive Alliance). This globally beneficial project focuses on using businesses to address humanitarian issues. The brief was for a single page website and the text was supplied along with a Dropbox of images. The rest was up to me to fill in the gaps and be creative in the right way. The website grew to contain several pages in order to correctly display each faction of the organisation but the client was pleased with the outcome. The GHAEA website fuses strong visual elements with powerful text to deliver a poignant message. Images were augmented with graphic design elements to further accentuate their impact whilst retaining a dignified and professional image. FCWD have since worked with the office of the UNSG on the GHAEA website project for amendments and further development and are delighted to be working with such a wonderful cause. If you would like FCWD to reignite the flames of your website, give us a call on 07825559642 or email info@fullcirclewebsitedesign.co.uk #websitedesign #webdesign #seo #seoforwebsites #websiteseo #SMEs #smallbusiness #businesswebsite #digitalmarketing #onlinemarketing #website #websites #getseenonline #FCWD #businessmotivation #newwebsite #wixwebsite #websitedesigner #websitedesginernearme

I'm really pleased to bring this website design online for Tom and Richard. Rejuvinility is the product of hard work and a lot of planning for two very entrepreneurial guys who decided to start the final phase of launching their website during a global pandemic! When I met these guys in my office in Bedford, website design and launch was fixed in their strategy as the next priority to complete. We spoke at length about design, layout, products and website functionality and a collaborative approach (with lots of Zoom meetings) allowed us to design what you see online. Rejuvinility provide mobility products including mobility scooters, riser/ recliners, beds and mobility aids to the market and combine their high quality products with years of expertise to guide their clients into choosing the best product for them. FCWD are continuing to work with this fresh, new company to work on SEO strategies and digital marketing and wish them well in their new endeavour. If you would like FCWD to reignite the flames of your website, give us a call on 07825559642 or email info@fullcirclewebsitedesign.co.uk #websitedesign #webdesign #seo #seoforwebsites #websiteseo #SMEs #smallbusiness #businesswebsite #digitalmarketing #onlinemarketing #website #websites #getseenonline #FCWD #businessmotivation #newwebsite #wixwebsite #websitedesigner #websitedesginernearme

SEO Specialists focus on many factors to ensure that their client's websites are seen online by the right audience. Each factor can be seen as an in-depth SEO strategy topic within itself and could easily be a reason to employ a full time SEO strategist to work within a digital marketing department to ensure that it is done correctly and with best practice. These factors include (but are not limited to): Keyword Strategy Backlinks/ link building Content marketing Off page SOE (e.g. social media) Directory listings blogging and outreach technical SEO and coding Analytics, statistics & progression FULL CIRCLE WEBSITE DESIGN - SEO FOR KEYWORDS TRAINING As part of my ongoing training to ensure that I am up to date with SEO strategy practices and techniques, I am pleased to have completed the course SEO: Keyword Strategy on March 27th 2021 as taught my digital marketing expert and LinkedIn Learning tutor, Matt Bailey. Matt is from Canton, Ohio where he is a digital marketing instructor for the Direct Marketing Association, a member of the faculty for Simplilearn, a LinkedIn Learning Instructor and an instructor for the Online Marketing Certified Professional (OMCP) Program. He has taught Google Employees how to use Google Analytics, Experian how t present data and digital marketing workshops at Microsoft, Disney, Proctor & Gamble and IBM. I could go on... Look him up on LinkedIn to see for yourself! CLICK HERE to see his website. KEYWORD STRATEGY COURSE CONTENT This LinkedIn course was a great synopsis of up to date, useful techniques on keyword research, grouping and implementation covering: Keyword Research Keyword pattern analysis Keyword mapping Website optimisation via keywords Paid search optimisation via keywords (Google AdWords) Marketing optimisation via keywords In summary, a very useful course that adds the equivalent of 'CPD credits' to my upkeep on knowledge of modern SEO tactics and techniques. Never stop learning! #seo #seostrategy #seostrategist #seoexpert #seospecialist #seoforwebsites #digitalmarketing #onlinemarketing #seoforsmallbusiness #keywords #seokeywords #keywordanalysis #entrepreneur #entrepreneurship #wordpresseo #seoforwordpress #getseenonline #contentmarketing #contentmarketer #websitecontent #websiteoptimisation #keywordresearch #FCWD

Google Analytics is a tool that provided by Google to help website owners monitor traffic on their website. Whilst there are paid versions of Google Analytics, the majority of people find that the free version of Google Analytics provided enough information to make useful inferences about how traffic lands on a website and study how they behave once on the website. Google Analytics certification is available to ensure that the standard of monitoring and knowledge of how to use Google Analytics is of a high standard and therefore useful to the person who owns the website in question. As part of my SEO strategy projects, I often work with clients on a long term basis to monitor their SEO strategies. A large part of this is reviewing and interpreting statistics, often starting from the Google Analytics dashboard. For this reason, it is important to me to be able to demonstrate to my clients that I am a worthy investment to help with their online visibility via SEO strategy implementation and data analytics. GOOGLE ANALYTICS INDIVIDUAL QUALIFICATION For the small business owners, achieving the Google Analytics for Beginners qualification is often enough to get along with . As an SEO strategy specialist, I apply my knowledge in more detail and so took the Advanced Google Analytics Concepts examination on Wednesday March 24th 2021 and am now certified in Google Analytics. (Click on image to see my verification) WHO IS AN SEO EXPERT? Scenario: you are a small business owner who has a website and has just paid an SEO specialist to put together a robust SEO strategy for your website. A few weeks later and everything is in place. Awesome. But what then? For any SEO content or keyword strategy has to be monitored to see what is working, what is not working and what changes will help to improve the strategy over time. This is where an SEO specialist can be employed to do the legwork on statistical analysis and to make recommendations over time. But who will you choose? An 'expert' is simply someone who knows more about a subject than the person to whom they are speaking. It is someone who is knowledgeable. There is quantifiable definition to an expert though. So when you, as a small business owner, look on Google and search for 'SEO companies near me' or an 'SEO specialist near me', you will be served up a list of websites from Google that can... do the job? Can they? How do you know? You don't know really because anyone can call themselves an SEO expert. So there are a couple of metrics that you can use in order to satisfy yourself that the person or agency that you hire is an investment and not an expense: 1) ARE THEY QUALIFIED TO OFFER SEO STRATEGY PRODUCTS? Whilst they are not the whole story, a proper, verifiable qualification from a known institute will certainly go a long way in justifying whether someone is a qualified SEO expert or not. (This is why I chose to sit the exam directly with Google and not another, unregulated course provider like Udemy or Coursera). 2) DO THEY HAVE TESTIMONIALS? There is nothing wrong with starting a business and offering services. (We all have to start somewhere). But maybe someone who does not have too much experience would be called a trainee SEO manager or SEO executive? How can we know if someone is experienced? Having a public list of testimonials on Google or Facebook would help. If you can see 20+ Google reviews and their average score is over 4 out of 5 then you can be a little bit more sure of their ability to handle your website SEO. IN CONCLUSION I will always study my industry because my industry constantly evolves. If I stand still, I will get left behind and my services will eventually be irrelevant and ineffective. I would expect this of anyone who offers any kind of service in an ever-changing industry like digital marketing and so I urge you to check the qualifications of anyone with whom you chose to hire to ensure that your money is well spent and is considered a good investment. If you would like to learn about SEO, you can find plenty of article in the SEO category on my website like How do you do SEO for a website, How can I do SEO for free and Finding keywords for your SEO strategy. You can contact me for an informal chat if you are interested in SEO services on 07825559642 or email me at info@fullcirclewebsitedesign.co.uk #seo #seostrategy #seospecialist #seoexpert #seoforwebsites #websiteseo #seoconsultant #seoagency #FCWD #seoservices #whatisseo #localseo #localseoagency #digitalmarketing #onlinemarketing #seoforgoogle #seoforlocal #seoforwordpress #seoforsmallbusiness

Link building is the process of having other websites linking back to your own. It is certainly accepted that links feature highly in a website’s ability to climb the ranks in a search engine like Google and always has been. There are two types of links: inbound and outbound. IBL & OBL Inbound links (IBL) are links that are on another website and lead back to your website. Experts would argue that IBLs are the most important thing for good SEO. Outbound links (OBL) are when you link from your website to another site. This is more likely to help the external site than your own. LINK TRUST Link trust is as important as the type of links that lead to your website. Think of your website as a new shop that has just been built. It looks lovely and has loads of useful products on sale for great prices but there are no roads leading to the shop yet. Those back links that lead to your website/ shop could be considered the roads and pathways that will be built. If the road is high quality, it will be used. If it is badly built with potholes and uneven it will not benefit your shop. Good quality links are those high-quality roads. When another website owner advocates your site and places a link to it on their site the link trust is how much their viewers trust that the link will taker them through to a useful website with plenty of information in it. There is no point having a link that no one will click on! Try to focus on getting links from known and reputable sites rather than unknown or potentially spammy sites. So, as a formula for success you are looking for IBL with high link trust. LEVERAGING LINK BUILDING It is extremely useful to have reputable sites link to yours and there are many ways that you can influence this. WRITE COMPELLING CONTENT. If you have a blog page, make sure it is full of useful articles and information. You want people to share what you have to offer organically. HEADLINE AND IMAGE. The first thing a person is likely to see is an image. You then need a compelling title. Make sure that your image and title focus on your target reader and give them a good reason to read your article/ blog/ content. SHARE YOUR NEWS. If you have some good information to share, then send it to those who might repost it to their websites and link back to yours. If you have a great recipe for a cupcake then send it to the publishing desk of the ‘UK Cupcake Society’ telling them they are free to publish your recipe if they post a link to your website. MAKE YOUR PAGES LINK FRIENDLY. If an external website points to your website then your website must look clean, fresh, visibly engaging and an all-round good viewing experience. BUILD YOUR OWN LINKS. There is no harm in linking back to your own website from other websites. A few considerations: SOCIAL MEDIA POSTS. If you write a blog on your website, you can post the URL of that blog page to your Facebook or Twitter page (or any other form of social media). Be aware, however, that some social media platforms (like Facebook) render all external links as ‘no follow’ links. This means that Google do not pick up on them as a back link to your site for SEO purposes. However, it is still worth doing to feed traffic back to your site. Social media can yield likes, shares, follows and comments which all help. REVIEW SITES. You can benefit from review sites like Trip Advisor, Trust-a-Trader, Amazon, Yell, Google my Business or other sites like these by creating free profiles and adding your website domain to them. These are links from reputable external sites and will help to push traffic to your site and improve your visibility in search engines KEEP LINKED PAGES UP TO DATE. If you have your business listed on various sites and you change your phone number or address, then you need to update every site accordingly. Keep a record of what links you have built in case this is needed. BECOME A CONTENT WRITER. If you like writing, then you could approach an industry leader through their website and offer to write some articles for them. In return you would just ask for your work to be credited to you at your website. This gives you an instant way to use your industry knowledge to not only create high quality back links but also to become known as an expert in your field. To discuss your website SEO or link building strategy, get in touch with me at info@fullcirclewebsitedesign.co.uk or call 07825559642 #linkbuilding #backlinks #FCWD #SEO #SEM #businessmotivation #SEOstrategy #digitalmarketing #onlinemarketing #businessadvice #contentwriting #contentwriter #keywords Adam Gold Marketing Strategist Full Circle Website Design 07825559642

Facebook advertising has always been a part of the Full Circle Website Design services portfolio. It is key to the success of our clients that we can provide a comprehensive digital marketing system to reach the right audience in the right way at the right time. We use Facebook for business and Facebook Ads Manager to run efficient and cost effective Facebook ads for our clients so that they can focus on managing their businesses. This is how it should be and like any service that is provided there are two things that should underpin any professional service: Good testimonials High quality training Our testimonials speak for them selves and you can click on the homepage link to see our Google reviews. Our commitment to our training is something that we take equally as seriously and that is why we are pleased to announce that Full Circle Website Design are now Facebook certified digital marketing associates. We don't plan to stop here; there are more advanced Facebook qualifications to achieve but this is another indication of our commitment to our clients through ongoing training and development. If you would like to work with a Facebook qualified partner with your Facebook ad campaign then get in touch for an initial consultation where we can start to plan your as campaign and requirements.

A good SEO strategy is worth the investment. The investment made to put together an SEO strategy could be your finances if you are employing an SEO agency, or your time if you are doing it yourself. Whilst you will not be able to do as thorough a job as a digital marketing agency (if you need this, call me!), you will find that, with a bit of time and research, you find that there are plenty of free SEO tools and free SEO software available to help you get your website noticed online. As a Wix Expert I want to take a look at Wix SEO Wizard. This is a free that is provided by Wix to help anyone with a Wix website to get their website ranked on Google. That's what I love about Wix: they have everything covered from websites to emailing to graphic design to SEO. Wix WANT you to succeed so you stay with them and advocate their software. The SEO wizard is a great example of how Wix help everyone in their tribe to be the best. If you have a Wix website but haven't used the Wix SEO Wizard yet then check out this video that I threw together (it's very rustic...) for a brief insight into how simple a tool it is to use. NOTE: My apologies about the webcam video that did not appear in the bottom right corner of the screen. It was there when I filmed the video, I promise! It only showed my face. You're really not missing much, I assure you...