Point of difference. Unique selling point. Call it what you will. The question here remains the same: as a paying customer, why should I...

You run a business. It was a dream come true for you when it happened: you could finally be your own boss and throw yourself into...

OK so you have a website.Maybe you had it designed fairly recently or maybe you have had it for a while. Either way you want to be seen....

Having a website is great. It means you have a 'shop' that is 'open' 24 hours a day and 7 days per week. This is great but only if your...

What a minefield. Websites. The internet. The interweb. There are many small businesses out there some of which have websites and some of...