Point of difference. Unique selling point. Call it what you will. The question here remains the same: as a paying customer, why should I choose YOUR business over the myriad of other professionals out there who offer the same thing? What do you do so differently that will make me book that appointment, buy that product or sign on the dotted line? In the competitive world of business this is a fundamental question that you should be asking yourself not just once but every da

You run a business. It was a dream come true for you when it happened: you could finally be your own boss and throw yourself into something that you love doing. You wake up in the morning positive and looking forward to the productive day ahead. Those of us who run our own businesses can probably relate to this opening paragraph. Whether you are a plumber, book keeper, shop owner or any other trade it is possible that part of your plan did not involve spending hour on end hu

OK so you have a website.Maybe you had it designed fairly recently or maybe you have had it for a while. Either way you want to be seen. NOW! So why is it that every time you speak with your clients or colleagues they can never find your website online? Hide and seek is only fun when both parties actually want to play... I once heard an analogy that is fitting for this article: Having an awesome website is like having the best shop window display around. When people pass

Having a website is great. It means you have a 'shop' that is 'open' 24 hours a day and 7 days per week. This is great but only if your website is up to date and relevant for your business. I looked online today at a business with whom I used to work and their most recent article on their news page was from 2009! Clearly that website needs updating. You won't earn any brownie points with Google either for being out of date and stagnant. In fact, a website that has been left

What a minefield. Websites. The internet. The interweb. There are many small businesses out there some of which have websites and some of which do not. For those that do there will be some who have awesome, interactive, totally clever sites that look beautiful, load quickly and do everything the owner needs. There will be some that are just OK and do the job but could really do with some TLC. There will also be some which are, quite frankly, trying to punch above their wei