What are Google Ads? Google Ads is a comprehensive and versatile online advertising platform created by Google. This platform enables businesses of all sizes to display their ads across Google's vast network, including its search engine results pages, websites, videos, and mobile apps. Here's a closer look at the multifaceted nature of Google Ads (click to expand): Search Ads These are the most common type of Google Ads. They appear on Google's search results pages when peopl

As the UK economy bounces back from a difficult 2021, it has become clear that business owners are pushing forward with your plans to refocus your efforts, plan your marketing strategies and use a variety of means to achieve your business goals! That's the advantage of being a digital marketing strategist: I speak with business owners day in, day out and I am constantly finding out what business owners are doing (or want to do) to get new customers. When we were all locked do